clarks
Looks for Every Season
e-commerce
OBJECTIVE
Create a boost for Clarks for e-commerce site that ships shoes directly to the consumer, by giving the audience a sense of what styles work for each pair and what tech features each shoe has. Although we never received actual metrics, Clarks did report a big boost in ROI for products that had an accompanying video. For each season, we produced about 75 videos.
ROLE: Creative Director, Director, DP, Editor
PRODUCTION
75
pairs of shoes
100
wardrobes
1325
shots
3
shoot days
With numbers like these, the real creativity is how to organize all the products, wardrobe, talent, takes, video callouts, review links, translations, etc. To help with that, I created a custom database, accessible to clients, to track every detail related to the product and related videos. This included custom scripting that generated a sequence for each video inside of Premiere Pro with all of the keeper takes, saving a full day of assistant editing work.
PRODUCT
FRAMES
